The Art of Storytelling
Stop me if you’ve heard this: “Humans are hardwired for stories.” Or: “Storytelling is the new marketing.”
But what does that really mean? How does something squishy like “story” drive real business success? And how can you use your brand stories to connect with customers, grow your business, do work you love?
In this lively, high-energy talk, master storyteller Ann Handley will educate you, inspire you, and leave you ready to ground your products and services in stories that pack a wallop. She’ll show Digital Summit attendees (that’s you!) how to tell better stories that both nurture new customers and nourish the ones you already have.
You’ll walk away with:
- A clear understanding of why storytelling is critical to Marketing in 2022
- How to tell stories that resonate with your audience and inspire them to act
- A simple, powerful framework you can use to tell your own brand’s story
Let’s demystify Storytelling together in this lively and enlightening talk by the World’s First Chief Content Officer herself! Who’s in?