How to Create Your Brand Story Video

Every brand has a story to tell – a story that has the potential to connect you deeply to your audience. A brand video, when done right, can be the most effective way to tell that story. In this session, you’ll learn what types of brand story videos there are (and which one is right for you); how to construct the content framework for your video; how to write a script and create a shot list; how to produce your video; and finally, how to edit your video.

After this session, you’ll be able to:

  • Identify the right type of video to most effectively tell your brand story
  • Create a strong content framework for your brand story video
  • Produce your own brand story video, from writing the script to editing