Capitalizing on the Experience Economy
The experience economy is booming and the brands that understand how to leverage experiences are winning big. The main reason is that your audience has become numb to digital media, but they have increased their appetite for experiential moments. Millennials may have ignited this trend but the attraction to experiences have now gone mainstream. Regardless of your industry background, this session will help you discover new paths to reach your customers and elevate your brand.
After this session, you’ll be able to:
- Understand what is propelling the experience economy rush
- Prepare to tap into all senses as you push the boundaries on traditional marketing
- Understand how to evaluate all your marketing programs with “an experience mindset”
- See why redirecting old strategies will be the future of breaking through the noise