Owning the Customer Journey in the Age of Privacy
The end of 3rd-party cookies is near, and honestly, good riddance. They’ve never been that good to us marketers anyway, at least not when it comes to understanding how marketing spend influences the customer journey.
Now that 3rd-party cookies are gone, we must take back control of our ROI story using first-party data and tracking strategies.
After this session, you’ll be able to:
- Centralize and unify all your sales and marketing data
- Launch first-party tracking strategies that align to the customer journey
- Attribute leads, purchases and revenue to your marketing campaigns
- Understand the customer journey to drive future campaign ROI
By having your badge scanned at this session, you are opting to have your contact information shared with the presenting sponsor.