Defining the 5 Key Elements of your Brand DNA

As a marketing leader, you cannot put all of the weight of your brand on just your logo. It’s important to know that your brand is the complete story of what you want to communicate, and the perception that you want to leave in the hearts and minds of your target audience. This session will unpack the 5 key elements that truly define the blueprint and DNA of a brand, while providing marketers with a strategic approach to their brand development.

After this session, you will be able to:

  • Develop a strategic process of building your brand (company or personal) using five elements as a blueprint
  • Understand the true difference between branding and marketing
  • Differentiate your brand against the competition with an effective purpose, positioning, and promise