What You Can Learn About Digital B2B from 80’s TV

What does 80’s TV tell us about B2B Digital Marketing? Actually quite a bit – especially if your presenter loves nostalgic TV and thinks we should have a little more fun at work.

This session will provide new tactics for B2B social and content marketers who work across functions and need to create and execute plans in matrixed or lean corporate environments. Through the lens of 80’s television, you’ll learn new ways to approach digital B2B marketing and position yourself as an agent of change within your organization. So grab your remote, your Teddy Ruxpin, and your parachute pants, because this is an episode you don’t want to miss!

After this session, you’ll be able to:

  • Identify new ways to execute your digital marketing plans across your organization
  • Take a different approach to generating and publishing content
  • Develop a talk track for being a change agent that drives new internal approaches