Aligning a Digital Experience Strategy with Your Omni Channel Goals
Companies in every industry have been faced with the need for digital transformation. Customers’ ever accelerating demand for omni channel interaction with your organization are driving this need further. But what happens when your CMS multi channel solution isn’t designed to keep up? It is time to review your options for a Digital Experience Platform that grows with your business and for your customers. In this talk we provide a clear outline for a strategic approach to selecting a DXP roadmap that is best fit for your organization, reviewing the different types of platforms and approaches available; share how to look at Total Cost of Ownership; and set up your marketing team to make the best strategic investment for your company’s business goals.
After this session, you’ll be able to:
- Understand the advantages between the various Digital Experience Platforms and their total cost of ownership
- Take the first steps in moving from a standard CMS-only solution to a Digital Experience Strategy that aligns with your organizational strategic direction
- Understand how DXPs can be customized to your workflows, reducing wasted resources
Who should attend? This session is for digital marketing decision makers that are ready to take their digital transformation to the next level, from a standard CMS only solution to an omnichannel approach, and need to understand the steps involved in planning a successful long term strategy.