Apple’s iOS 15 Privacy Protection Update: How to Prepare When Email Open Rates are No Longer Valid
As Apple gets ready to release iOS15 with Mail Privacy Protection, many are asking—is email dead? Of course, smart marketers know email is here to stay. Listen to this session to revamp your engagement KPIs and apply smart ways to gear up your email marketing for Apple’s big shift.
After this session, you’ll be able to:
- Re-approach how you view campaign engagement KPIs due to these changes
- Define what next steps you should consider taking to prepare for the upcoming updates
- Create a plan to navigate unanswered questions in the industry and the impact they may have on future email campaigns