Engaging Fans and Brands with Strategic Digital Marketing

Learn how AEG, the world’s leading sports and live entertainment company, is using digital assets and applying analytics to help its brand partners engage with diverse audiences. You’ll get a behind the scenes look into how AEG is integrating cutting-edge digital capabilities into strategic media and marketing campaigns, and leveraging original content to the benefit of fans and brands.

After this session, you’ll be able to:

  • Identify advances in technology and data tracking that are allowing companies to understand their consumers to a greater degree
  • Understand how brands and rights holders can better capture meaningful data before, during and after an event
  • Predict the future of big data and sponsorships, and where the biggest opportunities exist for brands