Getting to SQL: Sales & Marketing Alignment to Fill the Funnel

It’s no secret that Sales & Marketing need to work together, but what does that actually mean? Shay Howe of ActiveCampaign and Thomas Kuppens of Salesforce will help sales and marketing leaders better understand what alignment means, how to measure success, and how to execute.

After this session, you’ll be able to:

  • Identify the key areas to align Sales & Marketing
  • Break down the barriers to strengthen your teams
  • Develop shared key metrics of success
  • Understand some of the best practices to execute a successful partnership between Sales & Marketing