Google’s AI is Smarter than You: What Does that Mean for Your Ad and SEO Campaigns?
Google has a surprisingly hard job – it has to teach robots to recognize what humans want. So it’s using Artificial Intelligence (AI) to reach further into your life and make its search engine more human. Join this session as we go through Google’s secret plans and patents that will radically change the search landscape and how we can respond as marketers.
After this session, you’ll be able to:
- Understand how Google is using AI for facial recognition, speech semantics and other signals that exist outside of typical device interactions
- Identify the Google devices and technologies (either invented or acquired) that will impact SEO and Google Ad strategy in the near term
- Implement the 4 steps you should immediately take to prepare for these dramatic shifts