The Digital Advertiser’s Guide to Privacy Maturity
The deprecation of third-party cookies and new mobile ID protection protocols are impacting all businesses, advertisers and consumers. As a result, how you collect and manage data is among the most important considerations for success going forward. This information is top of mind because every organization now needs help being better prepared to deliver business results in the digital ad landscape of tomorrow. Why? Simply put, so you can create better marketing programs and build more valuable relationships with your customers – to survive, or even thrive in the coming years. This session will help you prepare for the deprecation of third-party cookies and will serve as your guide to privacy and data maturity.
After this session, you’ll be able to:
- Evaluate your privacy and data maturity
- Level up your business by improving how you collect and manage your data
- Create better marketing programs and create stronger relationships with your customers