How to Hit Your Biggest, Boldest Goal: A Step-by-Step Guide from Inception to Launch

Today’s marketers are charged with taking on ambitious, moonshot goals such as launching a completely new product/service or changing a cultural narrative but experience challenges with its efficient execution from beginning to end. This session will equip marketers and project managers with the tangible skills needed to hit their organization’s moonshot goal.

After this session, you’ll be able to:

  • Build cross-functional coalitions and effective communication & goal setting/monitoring processes
  • Think strategically and creatively to launch innovative solutions to accelerate pacing towards your org’s goals
  • Leverage scalable & affordable tech to create, test, and iterate on new tactics, increase conversion, and retain customers