How to Use Data Analysis to Develop Content and Employ Social Channels to Reach Intended Audiences

Social media leaders have a ton of data at their fingertips for developing content and employing channels to reach their intended audiences—but what’s the best way to use it? Matthew Caruso of KPMG will show how his team fostered greater engagement among key targets and stakeholders without adding noise or channel confusion. You’ll learn key steps for developing content and demonstrating ROI to your leaders, as well as the role content and activation play within an organization and their impact on internal communications and the culture of an organization.

After this session, you’ll be able to:

  • Take a PR approach toward earned media by establishing owned and social channels as an engine for content and engagement
  • Engage with influencers to maximize organic visibility
  • Amplify content through paid activities to increase engagement
  • Establish a more social media-minded workforce through education and resources