Humanization is the New Personalization
Relevance is the key to engagement, but brands that really stand out are looking beyond personalization to drive an emotional connection with customers. The hot new marketing strategy trend? Appealing to our sense of humanity to build lasting, loyal relationships. And while some brands take the safe route, others are taking calculated risks.
After this session, you’ll be able to:
- Understand how respect has become central to driving customer engagement
- Apply empathy and inclusion best practices based on exceptional examples of it in action
- Highlight the pros and cons of polarizing stances
- Identify common tactics that are past their prime and ready for retirement