The Transformative Power of Inclusive Content Marketing
We’ve all been told that we need to niche down and identify a specific audience to be successful, right? But what people don’t talk so much about is the price you pay for creating content for a narrow demographic. Limiting how you think about your audience marginalizes groups of people and can sabotage your success.
There’s a better way: broaden your reach, deepen consumer and community connections, and even drive positive social change with inclusive content marketing.
In this energy-packed session full of aha moments and actionable insights, Dr. Leigh George will reveal the three most effective strategies to create inclusive content marketing that drives action. She’ll show you brands that got it wrong so you can avoid their mistakes, and will inspire you with real stories of success.
After this session you’ll be able to:
- Identify and avoid the harmful biases that undermines your efforts
- Transform how you understand your audience and create profiles that don’t rely on demographics or even general psychographics
- Craft emotionally-driven stories that are accessible and authentic, animate what unites your audience, and highlight the impact only you can help them achieve