Measuring Social in Today’s Shifting Sands
When Facebook and Twitter wiped nearly a third of its user profiles due to fraudulent accounts, YTY projections linked to Reach and Impressions took major hits. This left many social teams scrambling to identify new ways to shift reporting on key metrics. Finding new methods to measure opened up the halo impact social plays on other digital efforts. This session will be valuable for anyone looking to identify new ways to measure social media performance and revenue impact. From someone needing to walk through the basics to anyone advanced looking to try something different.
After this session, you’ll be able to:
- Setup the right tools and parameters to ensure social media success
- Determine and prioritize KPI’s that buckshot goals and targets
- Launch bold concepts and ground your ideas through substantiating data
- Reverse engineer audiences to find underserved content opportunities