More. Faster. Better. How to Empower Teams to Create Content at Scale
The digital marketplace is noisier and more competitive than it’s ever been. Cutting through the noise to connect and engage with your audience is only getting harder. New platforms with new features are bubbling up every other day, it seems, and marketers are either forced to expand their capabilities or miss out on capturing that highly coveted attention. Marketers must create more… create faster… all while the market demands that we amp up the creativity every time we turn around.
Traditional ways of doing creative work are failing marketing teams worldwide, dooming them to move slower and spend more just to get beat out by a kid with an iPhone. It’s time we take a new approach to content. One that allows for authentic and authoritative stories to go out in channel-native ways with massive scalability.
In this session, we’ll discuss how to apply Agile principles to content creation and build a system that empowers creativity at scale.
After this session, you’ll be able to:
- Identify what’s preventing you from creating content at scale
- Leverage your current marketing strategies to create more content in a scaled content model
- Stop relying on generic marketing tactics and empower your teams to create strategic content that’s authentic and authoritative