How to Build Awareness, Credibility & Authority as a Podcast Guest
Companies spend millions on podcast advertising every day for ~5% of airtime. Learn how to leverage the other 95% for free while gaining credibility and authority in existing, adjacent, or new markets.
In this session, you’ll uncover the world of podcast interviews and other new media channels. You’ll learn how to step into the guest seat, leverage their audience, and deliver memorable conversations that make an impact for you and your brand.
After this session, you’ll be able to:
- Identify traits of the best podcasts to be interviewed on for your brand
- Successfully reach out and get booked for interviews
- Apply conversational techniques that will make you a memorable guest
- Unlock strategies to increase market awareness, credibility, and authority
Who should attend?
This talk is ideal for marketers that want to showcase their (or their clients’) expertise on a variety of new media channels to drive leads – or marketing departments that want to coach their executive staff to do the same.