There is only one constant in life, and that is change. Evidently, PR is no exception! Recent technological advancements have revolutionized how we seek out entertainment, conduct business, and communicate. With innovations such as artificial intelligence, social media, and data analytics tools, many PR professionals have found themselves struggling to keep up with the rapidly growing and expanding technology scene as it continues to disrupt the landscape of PR. This begs the question, is the PR industry out of touch with the times? What new ways can PR professionals leverage new technologies to continue to tell their brands story?
At the end of this sessions, you’ll be able to:
- Learn how different industries are adapting and reimagining PR to meet their organization’s needs – and most importantly, how your company can incorporate those same strategies
- Find new solutions and technologies to make your job easier and more effective
- Gain real-life insights on how seasoned PR and communications professionals had to adapt to this new PR landscape and reimagine the way they do business