Commerce-First Content: Creating Shoppable Moments Across Platforms

One of the biggest changes across digital platforms is the shift to commerce-first content, a movement that picked up speed rapidly during the pandemic as more consumers shopped online. In this session, you’ll learn how to adapt to this evolving landscape with a shoppable content strategy across verticals. You’ll walk away with a roadmap to successfully invest in digital commerce (including proven tactics from Coca-Cola) in order to meet consumer demand.

After this session, you’ll be able to:

  • Use a roadmap for how to strategically plan and invest in digital commerce
  • Prioritize your digital strategy across omnicommerce verticals
  • Redefine shoppable content for your organization or brand