Spanx Gut Instincts vs. Data Analytics: The Road to being Customer Obsessed

After this session, you’ll be able to:

  • Understand how a Spanx redesigned their website with a Customer Experience first mind set
  • Implement the delicate balance between listening to your gut and using data to make decisions
  • Replicate how this ever evolving process turned into an increased sales and an award winning Spanx website