Three Keys to Mastering B2B Email Like a Jazz Musician

If personalization, automation, and A/B testing top the list of 2018 email marketing priorities for brands, what’s a B2B email marketer’s roadmap? After years of designing Pardot’s B2B marketing automation tools and researching what works for users, it turns out the key isn’t more data, it’s your ability to see opportunities and improvise, just like a Jazz musician. Join us and we’ll help you plot a course to greater use of personalization, automation, and testing through learning to trust yourself. The legends of jazz always delighted us in ways we never expected, and you can put your creativity to work in your B2B emails, too. (No scatting required.)

After this session, you’ll be able to:

  • See how high performing marketers use testing for benchmarks (not for a free metrics boost)
  • Understand how segmenting and personalized content work together
  • Leverage real-time behavioral triggers that drive results
  • Multiply efforts across your organization—without losing brand consistency