Trust in the Future
The marketing metric of the next decade will be trust. There will be no more effective – nor more critical – way of building a brand than building a community who trusts you enough to advocate on your behalf.
With trust in brands and advertising at an all-time low, there will never be a better time to build a human-centered marketing strategy. The tactics of this decade – data collection, tracking, endless ads – will not work in the next.
Your customers are already telling you how to connect with them in a way that will grow your business. Are you ready to listen?
After this session, you’ll be able to:
- Measure and audit the trust you’re already earning (or losing) right now
- Position clear value exchanges for data, sourced directly from customers
- Leverage transparency and societal engagement to establish and build trust over time