Unlocking the Power of User-Generated Content

When it comes to strategic storytelling and brand development, there may be no more powerful tool than user-generated content (UGC). Data clearly shows that consumers are more drawn to and more likely to engage with this content compared to the promotional content we’ve been spending so much time (and money) on. This session will give you immediate take-home tips to start leveraging the power of UGC for your brand – whether you’re a team of one or one hundred. Specifically – how to start finding it, how to best utilize the content, and how to avoid the most common issues related to intellectual property concerns. The great news: you can start implementing these tips immediately, with no budget crunch and minimal time investment. And chances are the payoff will be immediate as well.

After this session, you’ll be able to:

  • Immediately begin to implement proven tactics for leveraging the power of user-generated content, with minimal budget or time investment
  • Identify and use the right kind of UGC for your brand
  • Avoid common pitfalls with UGC, including intellectual property concerns