Using Data Analytics to Drive Your Design Decisions

Given the myriad of creative options, how can we really measure whether a design is good or bad? In this session, we’ll talk about how easy-to-operate, yet sophisticated, analytical tools enable us to make design decisions based on empirical data and how to use them to create a better user experience for our clients and customers.

After this session, you’ll be able to:

  • Truly understand the value of making decisions based on data
  • Stop needing to trust your gut during decision-making processes
  • Start taking a data-centric approach to creative problems
  • Implement analytical techniques into your creative workflow