Cathy Hackl is a leading voice in Augmented Reality and Virtual Reality. She is a futurist, a well-known speaker globally and the co-author of Marketing New Realities, the only book on AR / VR for marketing. Cathy joined Atlanta-based You Are Here Labs in 2018, where she leads agencies, brands and companies in applying futuristic technologies like Augmented Reality and Virtual Reality for marketing and training. Prior to that, Cathy worked as a VR Evangelist for HTC VIVE. She also advised UPS as a VR expert prior to the launch of their VR driver training program.