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Loren McDonald

Marketing, Digital Marketing Agency Channel
IBM Watson Marketing
Loren McDonald - IBM Watson Marketing

Loren's role is to educate marketers and executives on digital marketing best practices and emerging trends. He has written more than 500 articles and delivered more than 300 webinars and presentations around the world. McDonald has 30+ years of experience as a consultant, marketing executive and thought leader at companies including Arthur Andersen, USWeb/CKS, EmailLabs, Lyris, Silverpop and IBM.