Matt Lawler

Director of Digital Media, Global Partnerships,
Matt Lawler - AEG

Matt Lawler is the Director of Digital Media for the Global Partnerships division of AEG, the world’s leading sports and live entertainment company. Global Partnerships oversees sponsorship sales and activation for over 135 world-class platforms and other assets, including venues, sports franchises, events, tours, festivals and digital content. Matt is responsible for the execution of strategic digital media initiatives, including the development and management of digital and social marketing campaigns, engaged communities and engaging partner and fan-generated content. As part of these efforts, Lawler concentrates on monetizing digital capabilities and integrating them into the larger Global Partnerships business strategy.